THE ROLE OF ADVERTISEMENT FACTORS IN DEVELOPMENT OF SPORT TOURISM INDUSTRY OF FARS PROVINCE
DOI:
https://doi.org/10.6084/m9.figshare.978671Keywords:
advertisement, tourism, attractions, sportAbstract
Purpose: The aim of this study is to investigate the role of advertisement factors in development of sport tourism industry of Fars province. Materials and methods : Present study is descriptive and functional. We used marketing indices questionnaire for collecting data. Statistical population was all the responsible managers and experts in tourism and sport which through purposeful non-random sampling method 170 of them were selected as samples. To calculate reliability by Cronbach's Alpha in a pilot study on a 40 people sample, marketing factors were α=0.82. Data were analyzed after collecting in respect of study hypotheses through Chi 2 tests. Results: Study findings show that from managers and experts views the most effective advertisement factors to develop sport tourism industry are respectively: written activities, investigate and understand tourists motivations to provide their requirements, promote the province parks and green fields by making health stations, develop sport-cultural centers for doing creative plans related to native and regional culture; all of advertisement factors with significance level of 0.000 are effective in developing of Fars province sport tourism industry. Conclusions: Propaganda methods necessary for effective marketing for sports tourism. It should be noted that closely tied to tourism development and promotion each other in a specified process, Because the tourism development process, part of the production structure of the economy that can income generation and job creation in developing countries have a major role.References
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<p>Emery P. Future major sport event management practice: the Practitioner perspective. <i>Sport management review</i>. 2010, vol.13, pp. 158-170.</p>
<p>Higham J.E.S. <i>Sport tourism as an attraction for managing seasonality</i>. Sport tourism: Concepts and theories, 2006, pp.106-130.</p>
<p>Van deer Zee E. <i>Image improvement as a tangible legacy of Hallmark Events</i>; the case of the 2010 World Cup in South Africa, Research Master Human Geography and planning Faculty of Geosciences. 2011, 140 p.</p>
<p>Zeitoonli A., Honari H., Farahani A. Identifies Golestan province sport tourism capabilities. <i>Sport management and motor sciences</i>, 2011, vol.1, pp. 33-71.</p>
<p>Esfahani N. <i>Analyze effective factors on sport tourism and represent strategic planning model</i>, PhD thesis, Tehran University, physical education group. 2008, 120 p.</p>
<p>Honarvar A. <i>Codifies Iran sport tourism marketing strategy</i>, PhD thesis, Tarbiat Modarres University, physical education group. 2009, 124 p.</p>
<p>Abaci A. <i>Investigate marketing mixes in sport tourism industry of Golestan province</i>, M.A thesis, Payam e Nor University of Tehran, physical education group. 2010, 128 p.</p>
<p>Karkon L. <i>Role of jockey events in Golestan province sport tourism development</i>, M.A thesis, Payam e Nor University of Tehran, physical education group. 2011, 120 p.</p>
<p>Moeinfard M. <i>Tourism industry situation and represent a proper method</i>, PhD thesis, Tarbiat Moallem University, physical education group. 2008, 120 p.</p>
<p>Swart K., Bob U. The eluding link: Toward developing a National sport tourism strategy in South Africa beyond 2010, <i>Politikon</i>. 2007, vol.34 (3), pp. 373 -391.</p>
<p>Solberg H.A., Preuss H. Major sport events and long-term tourism impacts .<i>Journal of sport Management</i>. 2007, vol.21(2), pp. 213-234.</p>
<p>Jam E. <i>Jam newspaper</i>, Tuesday, 2012, vol.30(5), pp. 2-3.</p>
<p>Zandi Mehr H., Rahmani A. <i>Investigate present situation of Shiraz city tourism industry with accordance of municipal,</i> Shiraz city municipal, planning assistant, study and survey group. 2007, 168 p.</p>
<p>Zehrer A. Service Experience and Service Design, <i>Managing Service Quality</i>. 2009, vol.19 (3), pp. 332- 339.</p>
<p>Williams A. Tourism Hospitality Marketing: Fantasy, Feeling and Fun.<i> International Journal of Contemporary Hospitality Management.</i> 2006, vol.18(6), pp. 482-491.</p>
<p>Jamshidian L., Mozaffari A.A. Comparison present and desired situation of sport tourism in Iran. <i>Sport sciences studies.</i> 2010, vol.29, pp. 13-26.</p>
<p>Bidokhti A., Nazari M. Marketing role in tourism industry development. <i>Management perspective magazine</i>. 2009, vol.32, pp. 49-68.</p>
<p>Taghvaie M., Verasati H. R., Safar Abadi A. <i>Effective factors in civic tourism development of Kermanshah city</i>, geography (scientific-researching seasonal printing of Iran Geography association) new edition, 10<sup>th</sup> year. 2012, vol.33, pp. 4-8.</p>
<p>Rita P., Moutinho L. Allocating a Promotion Budget. <i>International Journal of Contemporary Hospitality Management</i>. 1992, vol.4, pp. 3-8.</p>
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2014-06-28
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Fatemeh EK, Mehrdad M, Sohrab G. THE ROLE OF ADVERTISEMENT FACTORS IN DEVELOPMENT OF SPORT TOURISM INDUSTRY OF FARS PROVINCE. Physical Education of Students. 2014;18(3):61-6. https://doi.org/10.6084/m9.figshare.978671
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