THE ENVIRONMENT OF MARKETING OF FOOTBALL CLUBS OF IRAQ
Authors Michuda Y.P.
ypmichuda@mail.ru
National University of Physical Education and Sport of Ukraine
Fizkultury str. 1, Kiev, 03680, Ukraine

Ridha F.
ypmichuda@mail.ru
National University of Physical Education and Sport of Ukraine
Fizkultury str. 1, Kiev, 03680, Ukraine

Abstract Features and conditions of use of marketing in professional football of Iraq are presented, characteristic features of macroenvironment and a microenvironment in which marketing activity of professional football clubs of Iraq is carried out are considered. In research the data of questionnaire 76 experts of Association of football of Iraq (IFA), and also 45 heads of football clubs of the Superleague of Iraq is used. The maintenance and role of environment in formation and functioning of a control system by marketing activity of football clubs of Iraq is defined. Positive and negative factors which define management efficiency marketing of football clubs are revealed.
Key words Iraq; football; clubs; marketing; the marketing environment; macro environment; a microenvironment;
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First page 70
Last page 74
Volume 1
Year 2012
Title of Journal Fiziceskoe vospitanie studentov=Physical Education of Students
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